My Billboard Photo Story

Huge career achievement unlocked ✅ –  Talk about a bucket list, first my work gets blown up to full wall-size prints and now it’s being used on Billboards! Lexus of Canada has licensed one of my favorite “time-slice” photos for a year-long, nation-wide campaign in Canada. The image will be used as part of an advertisement on transit shelters, billboards, dealership showrooms, and who knows where else! I made this “behind-the-scenes” video to tell the story of how I created the image to begin with, why it wasn’t very high resolution, and then how I later dramatically improved the image details to be ready for large scale printing. Check it out here:

Before / After Retouching Overhaul